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FALL
WINTER
2025/26
SHINE BRIGHT



DEMO’s Fall Winter 2025/26 collection draws inspiration from the vibrant fashion of Hong Kong’s golden era in the 80s and 90s, blending nostalgia with contemporary elegance.
The collection features a rich array of textures, including diverse denim treatments with unique washes and frayed details, classic striped and checkered fabrics, and DEMO’s signature tweed. Bold graphics and embellishments like studs and floral patterns further enhance the collection, offering a fresh take on timeless influences. Outerwear staples such as trench coats, long coats, and denim jackets bring versatility and sophistication to the lineup.
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That's the DEMO FW25.
















































































FALL WINTER 25/26
SHINE BRIGHT
Design & Management/ Derek Chan
Photographer & Art Direction/ Mite Chan & Cindy Chan
DEMO Team/ Seneca Hon & Valerie Yung
Set Design/ Jessica Chan
Styling/ Kevin Tsang
Make Up & Hair/ Nero Lau
Lighting/ Colette Szeto
Model/ Kristen Y & Danil U
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