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Menswear has a legacy—DEMO boldly writes a new chapter inspired by its rich heritage. Classical elements are contrasted with contemporary styling to subvert stereotypes, champion gender fluidity and create DEMO’s signature: soft masculinity. 

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Every DEMO design offers more than meets the eye and defies expectations with beauty, eloquence and resolve. Traditional silhouettes and patterns are deconstructed so wearers can transform themselves in designs that link modern life and classic literature with influences from nature and poetry.

Using traditional materials in refreshing new ways, designs include handmade embellishments and embroidery, which come together in a symphony of tailoring, creative inspiration and self-expression.

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